Find out the demographics of the subscribers and accounts that like the blogger or influencer Sometimes these are poorly thought through and executed sales tactics. Find bots, fake and ghost followers.

Anybody can buy followers. The days are long gone since you could say, “It must be true – I read it on the internet.” You cannot just assume that if somebody claims they large numbers of followers on Instagram, that these people take any interest in the person’s account – or indeed that these followers are real people at all.

If you see engagement rates that high, the influencer could be using artificial engagement techniques, such as being part of an engagement group (influencers work together, commenting and liking each other’s posts to boost their statistics).Often somebody will create a bot that follows hundreds or thousands of people on the day of its creation. The top 15% received more than $20 for every influencer dollar spent, but 25% either lost money or just broke even. Hey... Want some insights on Influencer Marketing? If you want to pursue a career as an Instagram influencer, you need to be aware that influencer marketing campaign managers always do a thorough check of your account before establishing a partnership.

The audit service that makes advertising with bloggers simpler and more effective. Here are some of the danger signs to look for in an Instagram account.Genuine accounts tend to have similar patterns when it comes to numbers of followers, people followed, and levels of engagement. Each audit takes a sample of up to 5000 (or more, if you subscribe to Pro) Twitter followers for a user and calculates a score for each follower.

You should find that any real influencers who work at ensuring their audience is genuine, will attain scores of 80 or above. Even our Influencer Marketing Hub Instagram account can't quite make an Audience Credibility Score of 100 (it was 99.21% when we last checked), and we make scrupulous checks to ensure only genuine accounts follow us.Some people mistakenly think that the most important factor for social media success is the number of followers somebody has. Check any Instagram account for fake followers and likes. They didn't check the authenticity of their influencers or whether they had audience credibility.As influencer marketing becomes more popular, almost mainstream, influencer selection becomes even more pivotal to a campaign’s success. Analyse the audience quality, enggement authenticity and more.

They definitely don’t influence anybody.Genuine influencers will have more followers than accounts they follow – often by a substantial margin.

No matter how they are created, the fake followers will not engage with the “influencer’s” posts in any way and are of no value to a brand wanting to work with him or her.Instagram (or indeed the other social networks) cannot eliminate all fake accounts. A good quality account is the one having as many real people as possible because they represent the brand’s potential customers. So, they try to take a shortcut to their success and pay to buy followers.

HypeAuditor free Instagram Audit Tool provides the evaluation of the account’s quality, which is done on the basis of analysis of:

Find out how and why a blogger’s subscribers grows Analyze any Instagram @profile for fake followers. You have thousands of followers, but little engagement. However, the main prerequisite for a campaign to work is that it uses genuine influencers to spread the brand’s message. Try for free.